Now, The Stars Group will be able to offer these items to its own players, providing them with greater range of high-quality gaming products. SBG is also known for its innovative casino and sportsbook products, as well as its wide range of popular mobile apps. Since the United Kingdom is the world’s largest regulated sports betting market, The Stars Group’s products will have an increased presence in a country where the local government supports the growth of the online gaming industry. The Stars Group will benefit from SkyBet’s global brand portfolio, and be able to offer its products on a larger scale.

The authority’s goal was to investigate the acquisition and ensure the deal would not put players at a disadvantage in any way.Īfter months of looking into the issue, the CMA has decided that the coming together of both companies would be a good thing for customers. Three months after the deal was announced, the CMA issued an enforcement order to freeze the integration process. Due to the large sum of money being exchanged and the size of both companies involved, the UK Competitions & Markets authority put the deal on hold – but the deal has now been given the go-ahead. In April, The Stars Group (TSG) announced its plans to acquire Sky Bet (SBG) for a whopping $4.7 billion.